About Jackson Potter

Formed in 1996 by work colleagues Steve Jackson and Ian Potter.  The firm has successfully arranged thousands of mortgages over the years.  The mortgage market has seen many changes in that time and we have successfully adapted along the way by offering an honest, transparent, confidential service to our large and ever growing customer base.

Originally based in the North East of England, we expanded our operation to the City of London in 2013 and this has seen a healthy growth in our business levels and client base.

We offer advice to all sectors of the market and have arranged loans on properties from £50,000 to in excess of £2.5 million.  We aim to treat all our customers with the same level of professionalism and courtesy.

Meet The Team


Steve Jackson

Managing Director at Jackson Potter Ltd

Steve joined the financial services industry in 1992 having previously been a hotelier in Northumberland. Prior to that he worked at HMP Brixton in South London and the Central Criminal Court (Old Bailey) as catering officer in the eighties.

  • Joined the insurance industry in 1992
  • Pearl Assurance - 1992-96
  • Area manager and mortgage coach at Pearl
  • 1996 - resigned to set up Jackson Potter

Steve is primarily involved with expanding the London customer base and has seen rapid expansion here over the last 4 years. Buy to Let lending is one of the specialist lending sectors he enjoys most. Concentrating on the bespoke needs of our clients and matching those to the best lending terms possible has seen him develop a niche group of City landlord clients and the success in this area is proving very satisfying.

Married with 2 adult children, Steve is an avid sports fan and unfortunately has followed Sunderland AFC most of his life. Had more success as a supporter of Durham CCC and England RFU. Keen skier and fell walker in his spare time. Owns a Ski Chalet in Austria which is, incidentally, available at a discounted rental rate to Jackson Potter clients.


Ian Potter

Director at Jackson Potter Ltd.

Ian joined the Financial Services industry in April 1994 having previously worked in the catering industry, principally offshore in the North Sea Oil sector culminating as Executive Head Chef on a 2,500 bed flotel, Polyconfidence, serving approx. 10,000 meals per day.

  • Joined industry in April 1994
  • Self - employed at Pearl Financial adviser division and employed at Pearl Assurance April 1994 till 1996
  • Set up Jackson Potter in 1996

Ian principally in looking after old and new customers to our North East office and also maintains the compliance aspects and regulatory side of the business. Having been at the business since its onset I enjoy seeing old clients regularly over the years and in recent years  bringing in their sons and daughters for advice.

Married with one son I too have suffered the perils and pitfalls of following Sunderland AFC over the years. I also play golf but am more a member of the good walk spoilt brigade as opposed to playing with any great merit.